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The iPhone Placebo Effect

Kudos to Jimmy Kimmel (of all people) for pointing out our silly obsession with the new. While this may be funny to those of us who don’t have every iDevice (pretty sure that isn’t really a word and I made it up) ever made, this probably isn’t too different from how we react to numerous things as well. (Full disclosure, I have a College supplied iPad, but decided against paying the upcharge for the 3G version. This is the only iDevice I have, and I miss some of the features of my Android phone.) Enjoy the video which clearly shows the power of the placebo effect.

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